Cairo · Working worldwideEst. Shopify Practice

MahmoudElniny

Shopify Developer · UI/UX Designer · CRO Specialist · E-commerce Specialist

I design and build premium Shopify storefronts for brands that take retail seriously — focused on design, usability, performance and conversion.

Let's Work TogetherView My Work
Portrait of Mahmoud Elniny
Available for selected projects
01 — Positioning

I don't just buildShopify stores.I build digital experiences designedto turn visitors into customers.

02 — About

Design that sells.Code that performs.

I'm Mahmoud Elniny — a Shopify developer, UI/UX designer and CRO specialist. I work end-to-end on e-commerce storefronts: the interface, the custom Liquid behind it, and the conversion logic that decides whether a visitor becomes a customer.

My work spans fashion, beauty, cosmetics, fragrance, supplements and lifestyle brands — 29 live storefronts built, customised and optimised for real retail operations rather than portfolio screenshots.

Focus
Shopify & e-commerce
Craft
UI/UX · Liquid · CRO
Brands
29 shipped storefronts
Based
Cairo · Remote worldwide
03 — Services

What I dofor brands

  • 01

    Shopify Store Development

    Complete storefronts built and configured for real retail operations.

  • 02

    Theme Customization

    Existing themes reworked into a brand-specific system, not a preset.

  • 03

    UI/UX Design

    Interface and journey design from wireframe to production-ready screens.

  • 04

    Conversion Rate Optimization

    Product, cart and checkout journeys tuned to remove friction.

  • 05

    Custom Liquid Development

    Custom sections, blocks and store logic written in Liquid.

  • 06

    Performance Optimization

    Faster loads, lighter pages, smoother interaction on mobile.

  • 07

    Landing Pages

    Focused campaign and product pages built to convert traffic.

  • 08

    Third-party Integrations

    Apps, payments, shipping and marketing tools wired into the store.

04 — Selected Work

Live storefronts

29 brands currently trading online. Every store below is live — open any of them.

05 — Brands I've worked with
  • LYA logo
  • Passi Footwear logo
  • DSP Professional logo
  • Valiina logo
  • El Omdah logo
  • My Techora logo
  • Sukun logo
  • Maroon logo
  • Catwalk logo
  • Eagle Supplements logo
  • Areej Omar logo
  • Aroscent Perfume logo
  • Top Lady logo
  • MO 4 You logo
  • Kelly & Co logo
  • Covi logo
  • Inseason Brand logo
  • Instar Cosmetics logo
  • Valens Beauty logo
  • Special logo
  • Ninetimes Laboratories logo
  • Leaves Natural Source logo
  • Rania Abo El Nasr logo
  • Tulips Natural logo
  • SezLuxe logo
  • Sama Lenses logo
  • Sokradorf logo
  • El Sawey logo
  • Mazag El Meluk logo
06 — Process

HowI work

A repeatable sequence, run the same way on every store — from first call to launch.

  1. 01

    Discovery

    Understand the business, audience, goals and requirements.

  2. 02

    Strategy

    Plan the UX, structure, CRO approach and customer journey.

  3. 03

    Design

    Define the visual direction and the full store experience.

  4. 04

    Development

    Build the Shopify theme, custom sections and functionality.

  5. 05

    Optimization

    Improve performance, usability and conversion.

  6. 06

    Launch

    Final QA, handover and go live.

07 — Expertise
  • Shopify
  • Liquid
  • HTML
  • CSS
  • JavaScript
  • UI/UX
  • CRO
  • E-commerce
  • Responsive Design
  • Shopify APIs
  • Integrations
08 — Client Reviews

What clientsactually say.

Unedited messages from brand owners and teams after launch. Shown exactly as received.

09 — Contact

Let's buildsomethingexceptional.

Taking on a limited number of Shopify projects — new builds, redesigns, custom development and conversion work for brands that care how their store performs.

Message on WhatsAppCall 01060115301
Availability
Available for selected projects